I’m Alice Briffa, and Lux Affairs Blog is a one-person operation. This page explains what happens to your information when you read the site, sign up for the newsletter, run your measurements through one of the calculators, or write to me.
I’ve kept it in plain English. Where it gets technical, that’s because being vague would have been less honest, not more. If anything here is unclear, email me at contact@luxaffairsblog.com.
Who is responsible for your information
Lux Affairs Blog (luxaffairsblog.com) is owned and operated by me. I decide what information this site collects and what happens to it, which under laws like the GDPR makes me the “data controller.”
Every privacy question, request, or complaint goes to the same place: contact@luxaffairsblog.com.
What is collected when you simply read the site
Like every website, Lux Affairs Blog runs on a server that keeps a log of requests. Those logs record your IP address, the browser and device you’re using, the page you asked for, the site that referred you if there was one, and the date and time. Nobody sits and reads them. They exist so the site can be kept online, kept fast, and protected from attacks.
The site also uses caching software so pages load quickly. It sets a small technical cookie so the correct version of a page reaches your browser. That cookie doesn’t identify you and isn’t used for advertising.
Analytics
I use Google Analytics 4, connected through the Google Site Kit plugin, to understand which posts people actually read. It shows me how many visitors arrive, which articles hold attention and which get abandoned halfway, roughly what part of the world readers are in, and whether the site behaves properly on phones. It tells me how many people read the luxury handbag guides last month. It does not tell me who they were.
Google Analytics sets cookies and processes this data on Google’s systems. What Google does with it is described in the Google Privacy Policy. If you’d rather not be counted at all, Google publishes a browser add-on that opts you out of Google Analytics on every site you visit.
Site Kit also connects this site to Google Search Console, which reports the search terms that led people here. Search Console data reaches me already aggregated and never identifies individual searchers.
Advertising
Advertising is what helps support this site. Nobody is charged to read it, and ads are a part of keeping high-end fashion and accessory guides accessible.
The ads you see here are placed by a third-party advertising company that acts as a service provider to this site, together with the advertising partners it works with. They collect and use certain data for advertising purposes, and they publish their own privacy statement describing how they handle it.
To select and measure ads, these companies use cookies, pixels, web beacons, and similar technology to collect information such as your IP address, approximate location, device type, browser, operating system, and the pages you look at here and on other websites. Some of the ads are interest-based, meaning they’re chosen using a profile assembled from browsing activity across many sites rather than anything you did on Lux Affairs Blog alone.
The Newsletter
If you subscribe, I collect your email address and, where the form asks for it, your first name.
That address is used for one thing: sending you our curation of luxury fashion trends, styling tips, and accessory guides. The list is hosted by MailerLite on my behalf, and MailerLite records basic delivery information such as whether an email was opened and whether a link was clicked.
Your email address is not passed to other companies for their own marketing. Every email has an unsubscribe link at the bottom, and you can also just email me directly and I’ll take you off the list myself.
When You Write to Me
The contact form asks for your name, email address, and message. Those details are emailed to me and stored in the site’s database so I can find the conversation again. I use them to reply to you and for nothing else—writing in doesn’t add you to the newsletter.
Messages sent through the form are screened for spam, which involves checking the submission and the IP address it came from against known spam patterns.
Affiliate Links
Some posts contain affiliate links. If you click one and buy something, I may earn a commission, and the price you pay is the same either way.
For that to work, the retailer or affiliate network places a cookie recording that you arrived from Lux Affairs Blog, usually lasting somewhere between a day and a month. What comes back to me is a summary: items ordered, commission earned—not your name, address, or financial details.
Cookies, Briefly
A cookie is a small file a website stores in your browser and reads back on your next visit. The ones in use here fall into four groups:
- Necessary: Caching and basic site function.
- Analytics: Google Analytics, to count and understand readers.
- Advertising: Set by the site’s advertising partners to select and measure ads.
- Affiliate: Set by a retailer or network at the moment you click a shopping link.
Every browser lets you see which cookies are stored, delete them, and block new ones.
How Long Information is Kept
- Server logs: Kept for a short period set by my web host, then rotated out automatically.
- Analytics: Google deletes event-level records after the retention period configured in the Analytics account.
- Newsletter: Until you unsubscribe or ask to be removed.
- Contact form messages: Kept while the conversation is still relevant, then cleared out periodically.
Keeping Information Secure
The site runs over an encrypted connection (HTTPS), WordPress and its plugins are kept up to date, and administrative access belongs to me alone and is protected by a strong, unique password.
Children
Lux Affairs Blog is written for adult fashion enthusiasts and shoppers. The site isn’t directed at children under 13, and I don’t knowingly collect information from them.
Changes to This Policy
When something changes—a new tool or a new legal requirement—I’ll update this page and change the date at the top.
Getting in Touch
Anything on this page, any request about your information, or anything that doesn’t seem right: contact@luxaffairsblog.com. It’s a monitored address and I answer most messages within 48 hours.
Alice Briffa